Posted by Logan Watts
Compass, makers of the well-known Switchback Hill, has finalized its rebrand to Rene Herse Cycles. According to the official press release, this move streamlines the branding and clarifies company’s philosophy. Company founder Jan Heine explains, “As Rene Herse Cycles, we’ll continue to make high-performance components for rides that mix gravel and pavement with plenty of adventure. This is our style of riding, and also what René Herse (pronounced reNAY AIRS) enjoyed in the 1940s, when he pushed the envelope of what we call all-road bikes today. His bikes have inspired us as we’ve developed our components. As Rene Herse Cycles is reborn in the Cascade Mountains, we’ll continue to push the limits of what bicycles can do.”
Rene Herse Cycles is best known for its supple, and most often tan-wall tires, but also offers cranks with custom gearing, handlebars designed for long-distance comfort, and a variety of other components. The company just announced a new all-road tire, the Rene Herse Juniper Ridge. The Juniper Ridge is a 650B x 48mm knobby tire that features a dual-purpose tread pattern which is touted to offer “excellent traction in mud and snow, but also rolls fast and grips well on gravel an pavement.” The Juniper Ridge, named after a trail in the heart of the Cascade Mountains, will be available in both Extralight and Standard casings weighing 450g and 510g, respectively. Priced at $68 and $86 (Extralight), the Juniper Ridge will be available in March at bike shops or on renehersecycles.com.